Driven To Protect Your Best Interests

 Jeff Cole

Jeff Cole
  • Partner

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Practice Areas:

  • Plaintiffs' Personal Injury 80%
  • Public Utility 5%
  • Wills and Estate Litigation 5%
  • Business Litigation 5%
  • Medical Negligence 5%


Jeff Cole grew up on a farm a few miles north of Madison, South Dakota, where he still loves to visit.

Jeff graduated from Madison High School in 1979, South Dakota State University in 1988, and the University of South Dakota School of Law in 1992.

Jeff joined a law firm as an associate in 1992 and became a partner in 1996. He co-founded Northern Plains Justice with attorney Bill Sims in January 2018.

Jeff's legal career has been diverse but is now primarily focused on trials and litigation. Jeff has been lead counsel or co-counsel on several major litigation matters in the past several years. He has been in private practice since 1992, and was also a part-time prosecutor, having been appointed Turner County State's Attorney in 1995. He won election to that office in 1996 and re-election in 2000. Jeff did not run for re-election in 2004.

Jeff has tried to verdict over 30 jury trials and has tried hundreds of court trials. Jeff has also briefed and argued seven reported cases to the South Dakota Supreme Court and one reported case to the United States Court of Appeals for the Eighth Circuit, including:

Ward v. Lange, 553 N.W.2d 246 (S.D. 1996)

Engelhart v. Kramer, 570 N.W.2d 550 (S.D. 1997) Estate of Walter O'Keefe, 583 N.W.2d 138 (S.D. 1998) Even v. City of Parker, 597 N.W.2d 670 (S.D. 1999) City of Marion v. Schoenwald, 631 N.W.2d 213 (S.D. 2001)


  • University of South Dakota School of Law, Vermillion, South Dakota
    • J.D. - 1992
    • Honors: Dean's List
  • South Dakota State University - Brookings, South Dakota
    • B. S. - 1988
    • Major: History
    • Major: Political Science

Bar Admissions

  • South Dakota, 1992
  • U.S. District Court District of South Dakota, 1992
  • U.S. Court of Appeals 8th Circuit, 2002


  • Spencer Award, USD Law Review

Professional Associations

  • South Dakota Bar Association, 1992 to Present
  • American Association for Justice, 1992 to Present
  • South Dakota Trial Lawyers Association, 1992 to Present